Blog Speak: Successful Consistency

I am sure that you hear it all the time, “for your blog to be successful you need to be consistent!”. But what does that mean exactly? 

When I first decided that I wanted to start my own blog consistency to me meant that I would blog several times a week.  My blog is now almost 2 years old and while I am by no means perfect, I have learned a couple things along the way. 

The first one, in my opinion, is the one that people think of most.  Consistency means posting on a regular basis.  My blogging schedule is 4 times a week – Sunday, Monday, Wednesday and Thursday.  This is a very realistic plan for me.  I can (usually) post 4 times a week and not feel overwhelmed and still get everything else done in my life that needs to get done.

Having a regular posting schedule is very important.  If you can be consistent your readers will see you as a reliable blogger with new and useful information.  But you need to find a schedule that will work for you.  It doesn’t need to be as specific as mine, like what days to post, but that is what works for me.

Consistency means coming up with a plan and sticking to it.  My blog has a mission statement and it is even a part of my header to remind me why I blog and why I do what I do.  I love to blog because I get to share what I create and hopefully inspire others to create as well!

I have had several companies contact me, wanting to purchase space on my blog or for me to endorse them.  I always try to keep my mission statement in mind, and if it doesn’t fall in line then I won’t work with them or endorse them because I don’t want to confuse my readers by sending them mixed messages.

Consistency means using other Social Medias to help promote your blog on a regular basis. Now this one is one that I am working on because I know that I could be better.  I once heard someone say that you should spend more time promoting and marketing your blog then you do on your blog itself.  After I heard that statement I had one of those “well that makes complete sense, why didn’t I think of that” moments.  

Yes, my blog is where I ultimately want all of my readers to go, but to find them I need to grab their attention where they already are and bring them to my blog.  Pinterest is by far my largest contributor, but facebook and other blog’s linky parties play a big role as well.  But for those methods to be successful I need to make sure that I am posting new content regularly. 

So whatever you want your blog to be, making sure that you are consistent really can go a long way. 

What do you do to make your blog consistent?